RAFE NEW YORK, New York { consultant / art director } 1996 - present Art direct all print promotional materials and consult on e-media initiatives for this leading fashion accessories brand. Currently restructuring their online presence, as well as retooling their corporate identity to include newer retail initiatives and providing creative input on new product lines and materials.
SHOWTIME, New York { illustrator } March 2001 Created concept illustrations for national television ad campaign.
ANNTAYLOR.COM, New York { consultant / freelance creative director } November 2000 - January 2001 Assessed and implemented the optimization of their newly-launched web initiative. Reviewed all visual aspects of the site and improved work flow and effectivity of production techniques for this large-scale e-commerce website by managing AnnTaylor.com's outsourced production house, and by providing art direction and updated web-optimization standards.
RAINER NYC, New York { consultant } September 2000 to present Creation and design of online presence for this art furniture designer.
RUSS BERRIE & CO., INC., NJ { consultant } June 2000 Art direction revamping their current nationwide print ad campaign
KIBU CORP., San Francisco, CA { consultant } June 2000 Art direction and design for new sections to kibu.com.
LOWE LIVE, New York { consultant } June 2000 Art direction and conceptualization for a new business pitch.
ANSWERTHINK, New York { consultant } May 2000 Art direction and redesign of existing and new client work. www.tampax.com/ (homepage only) www.beinggirl.com (various pages)
DVCi TECHNOLOGIES, New York { consultant } February - June 2000 Art direction, design and digital illustrations for new business pitches.
GREY INTERACTIVE, New York { consultant } February - April 2000 Art direction, content concepts and design on major new business pitches as well as design updates to existing websites for Fortune 500 clients, including Pantene, Covergirl and Compaq.
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NURUN (formerly Cythere), New York { consultant } March 2000 Art direction & Flash interface designs for new business pitch for Evian / L'Originale and Maybelline.
SONY MUSIC, New York { illustrator } January 2000 Created digital illustrations for offline print advertising.
GREY INTERACTIVE, New York { illustrator/animator } 1999 Created Flash animation illustrations for a CoverGirl online promotion.
PHAOS TECHNOLOGIES, INC., New York { consultant } 1997 Created a new art direction for this online softwares company, including consultation on a website revamp as well as new print advertising.
FRCH DESIGN WORLDWIDE, INC., New York {consultant } 1995 Defined art direction for a Bank of America kiosk project.
J. SONZERO PRODUCTIONS, CA { illustrator } 1994 Defined art direction for the presentation of a television series pitch.
NURUN NEW YORK, New York { freelance creative director } 2002 to present Responsible for heading design initiatives for new business pitches and implementation, as well as maintaining current client projects of this multi-national new media company. Act as creative liaison with all nurun clients, assessing and maintaining client needs with respect to design.
hipO.com, NY { creative director } May 1999 - Jan 2000 >>> Created and maintained all visual aspects of the hipO.com brand, a teen-oriented e-commerce webzine. Designed and executed the visual structure of the entire hipO.com website, including all information architecture for both the webzine and e-commerce components, as well as contiuous site updates.Art-directed and executed all offline advertising, including magazine ads & press release imagery. Directed the hipO design team and freelancers in the creation of all collateral materials for both the hipO.com website and hipO corporate brand, including letterhead & press kits, business development, presentations & booth design graphics. Art directed all fashion shoots, overseeing the selection and direction of photographers, stylists and models.
MUFFIN-HEAD, INC./DVCi Technologies, NY { creative director } 1995 - 1998 { design director} 1999 >>> Responsible for setting functional and aesthetic standards for all Muffin-Head projects, encompassing online, video and print, both client and promotional work. Acted as initial account contact to assess client needs and establish art direction for upcoming jobs. Oversaw the company design team to maintain design, information architecture and interactivity standards. Designed the award-winning muffinhead.com website. Executed client jobs and internal projects from initial concept to final artwork: directly managed accounts have included Lancaster, Revlon, Prada, Estee Lauder, Breitling, Oxford Health Plans and Visionaire, as well as award-winning projects for Cadbury-Schweppes and Muffin-Head's The Beauty Shoppe kiosk.
DIGITAL PULP, NY { associate creative director } 1998 - 1999 >>> Implemented new internal system by functioning as sole link between the creative and project management teams within Digital Pulp. Art-directed websites, online and print ad campaigns, and print design jobs for clients that included Egghead.com, Reader's Digest, Double Click, ISS, and InterVU. Oversaw the company design team to maintain design, information architecture and interactivity standards for all interactive jobs. Developed and implemented concepts for pitches and new projects.
(homepage redesign)
ROM ANTICS, INC., NY { creative director } 1994 - 1995 >>> Designed and created graphic interfaces and digital environments for interactive CD-Roms. Determined art direction for animations as well as digital video and sound. Defined interactivity and game designs for all Rom Antics CD-Roms. Designed, executed and oversaw all CD packaging, promotional materials and co-op advertising, from concept to digital pre-press.
