title: Rafe New York ---------------------------------------------- project: website ---------------------------------------------- involvement: branding, art direction, information architecture, copywriting, website design & production ----------------------------------------------
description: A high style, low-tech and easily accessible design was needed for the wide range of clients of Rafe New York, a growing fashion accessories company. Designed to allow for future scaling of the both the site and the company's web initiatives, rafe.com's online catalog is modular enough to allow for the addition of anything fromFlash movies and e-commerce in future versions, as the site is updated each season.
